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Celebrating 100 Years with a Library Rebrand that United the Community
MYBRARY
The Elko-Lander-Eureka County Library was a good literary focused library for 100 years. But it was time to expand beyond a traditional service and support mindset. Their community asked for a place of life-long learning and opportunity. Of access and belonging. That's why we helped them re-brand as Mybrary with new computers, upgraded WiFi, VR programs, adult programming, fresh collaborative spaces and we did it all with once-in-a-hundred-year party.
Elko, Nevada
Services: Research & Planning, Brand Development, Print, Campaign Development, Website Design, Strategic Planning, Training, Digital Branch Development, Naming




How It's Going
5x
Increase in Library Card Requests
+200%
Programming Since Brand Launch
+70%
Social
Followers
18,951
Program Attendance in Year One
Largest Attended Event at the Library in 100 Years.
#1














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