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Mybrary logo
Mybrary brand launch party in elko nevada

Celebrating 100 Years with a Library Rebrand that United the Community

MYBRARY

The Elko-Lander-Eureka County Library was a good literary focused library for 100 years. But it was time to expand beyond a traditional service and support mindset. Their community asked for a place of life-long learning and opportunity. Of access and belonging. That's why we helped them re-brand as Mybrary with new computers, upgraded WiFi, VR programs, adult programming, fresh collaborative spaces and we did it all with once-in-a-hundred-year party. 

Elko, Nevada

Services: Research & Planning, Brand Development, Print, Campaign Development, Website Design, Strategic Planning, Training, Digital Branch Development, Naming

MYBRARY CARDS.jpg
assemblyman enjoying new library branding
VR at the public library in elko nevada
community engagement at Elko Nevada

How It's Going

5x

Increase in Library Card Requests

+200%

Programming Since Brand Launch

+70%

Social
Followers

18,951

Program Attendance in Year One

Largest Attended Event at the Library in 100 Years.

#1

billboards for public library celebrating brand launch
elko nevada photo shoot for new brand
environmental design for mybrary in nevada
elko nevada museum
shopping cart advertising for Mybrary
mybrary community advertising for new brand
social media management for public library
out with the old in with the new branding
full page newspaper takeover on elko nevada newspaper
staff shirts for internal brand launch
mybrary stickers for brand launch
mybrary staff gear, branded
mybrarymobile branding
myb_books smell good_R3.png
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