Connecting Sedona: A Library Built for the People Who Call the Verde Valley Home
Community Library Sedona
For over 60 years, Sedona’s library was a quiet cornerstone of the community—a trusted space for books, resources, and local history. But as the city grew, so did the need for a library that could do more. Sedona Public Library embarked on a bold rebrand to redefine what a library could be: a dynamic, future-focused space where people of all ages connect, learn, and create.
With input from staff, board members, and the community, the transformation brought a refreshed identity, a modernized digital presence, and an inviting space designed for today’s Sedona.
With a more open space feel, high-tech meeting rooms and vibrant cultural programming, the library reflects the spirit of its city—welcoming, innovative, and deeply rooted in community.
Sedona, Arizona
Services: Research & Planning, Video, Photography, Print, Campaign Development, Website Development, Digital Branch Development, Employee Training, Naming & Logo, Architectural Consulting, Event Planning & Management, Strategic Planning
How It's Going
100+
Leadership, Staff, Donors, and Architectural Consultants Aligned on Brand Direction
20%
Increase in Year End Funding
#1
Most Attended Library Event 'Get Loud' with 1,000+ in Attendence
90%
Participation in Strategic Planning Events
To mark this transformation—and the library’s 30th anniversary—the team didn’t just cut a ribbon; they threw the biggest celebration the Verde Valley has ever seen. Get Loud was a high-energy, community-driven event that brought the new brand to life with music, interactive experiences, and a packed house of library supporters. From longtime patrons to first-time visitors, the event welcomed everyone to experience the library’s fresh identity firsthand. With vibrant visuals, hands-on activities, and a renewed sense of purpose, the celebration wasn’t just a milestone—it was a statement: Community Library Sedona is here to inspire, engage, and evolve for the next generation.
Nothing connects with people quite like video—it’s immersive, emotional, and the fastest way to turn an idea into something you can feel. With 72% of consumers preferring to learn through video, we knew this was the right way to launch and introduce this brand to the world. This piece isn’t just about showcasing a product or service—it’s about telling a story that resonates, inspires, and sticks with the audience. Video lets us capture energy, emotion, and impact in a way no other medium can, making it one of the smartest investments a brand can make. We’re proud to have created something that doesn’t just inform, but connects—now, hit play and see for yourself.
