Where 90 Years of History
Meet What’s Next
Power Equipment Company
When a company with 90 years of history outgrows its footprint, the next move has to do more than add square footage, it has to tell a story. Power Equipment Company (PECO) tapped GBHD to transform a 52,000 sq. ft. facility into a fully branded headquarters that honors its past and powers its future.
Working hand-in-hand with architects, designers, and contractors, we shaped every inch of the space, from custom-built desks and branded locker rooms to a museum-worthy history wall and restored vintage signage once visible from I-25. The result is a flagship hub where employees take pride, clients feel welcome, and a century-old brand continues to grow.
Mountain West, North America
Services: Brand Development, Environmental Design, Wayfinding, Project Management, Vendor Management, Research & Planning, Interior Branding, Content Development, Logo Development & Design
How It's Going
3x
Expansion in Office Size
55+
Feet of History Wall Bringing to Life 90 Years of Legacy
52,000
Square Feet of Branded and Reimagined Flagship HQ
2025
Project of the Year Awardee from Brighton Economic Development
500
Custom Furniture Pieces Planned & Placed
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PECO’s new Brighton headquarters didn’t just open its doors, it earned Brighton EDC’s Project of the Year, cementing the build as a standout example of how smart design, strong branding, and strategic planning can transform a company’s identity. What began as a facility upgrade became a full-scale evolution of culture, customer experience, and community presence.
Project Highlights:
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GBHD quarterbacked the entire effort, from flooring, lighting, and custom millwork to environmental graphics and brand storytelling
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A new logo, refreshed core values, and cohesive brand assets brought the “Backed by Power” identity to life across the space
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Over 500 pieces of furniture curated and placed to serve workflow, collaboration, and hospitality
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Dozens of custom graphics, historic components, and installations built pride and alignment across teams
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A design strategy grounded in function and beauty that elevated PECO from “equipment seller” to industry cornerstone
